Marketing Strategies Used By Lic Commerce Essay

Marketing Strategies Used By Lic Commerce Essay Life Insurance Corporation of India was established in 1956. It comprises of 8 zonal offices and 101 divisional offices. LIC is fully government-owned. It provides individual insurance, group insurance and pension plans. The subsidiaries of life insurance corporation of India are LIC International, LIC Nepal, LIC Lanka, LIC Housing Finance. MARKETING STRATEGIES USED BY LIC LIC followed these strategies It got the first mover advantage. There was intense product differentiation. Market segmentation was done intensely to include people of almost all ages. LIC took help of advertisements to promote its brand value. They have used creative slogans so that they can hit the customers mindset. Attacked customers emotionally with these slogans. It avoids any interference w.r.t communication to the customers and reduces the number of advertisement agencies so that the correct message reaches all the customers so that the main objectives are fulfilled. SWOT ANALYSIS OF LIC Strength It ranks first amongst the insurance companies. After sales service, long term plans hold the most importance. Provides employment to 1,15,000 people Has around 2000 branches across India and 10,00,000 agents. Weakness since it is government-owned, therefore ther is very little innovation. gets affected by bureaucracy and red tape. it becomes difficult to manage the huge workforce in the times of economic crises. Opportunity Effective service can be provided to the urban sector with more use of technology. It can involve good brand proportion. There has to be proper implementation of the government schemes. Threats It poses threat since the government policies keep changing. The entry of insurance sector. BCG MATRIX OF LIC Market Growth highStar Jeevan anand Money plus policy Pension plus Question mark New Bima Nivesh New Jeevan Shree lowCash cow Group Scheme Health Plans Dog Amulya Jeevan l o w h i g h R e l a t i v e M a r k e t S h a r e DOG- it means low share of low market growth with no cash generation at all. It might even lead to break-even. Eg- Amulya Jeevan CASH COW- it means high share of low market growth, there is economic profit and even funds other brands. Eg- Group schemes and health schemes. QUESTION MARK- it means low share of high market growth and it consume resources. Eg- New bima nivesh and new jeevan shree. STAR-there is high market share and high market growth, there is high cost and low profit and it generates high profit. Eg- Jeevan anand, pension plans and money plus policy. PORTERS FIVE FORCES OF LIC BARGAINING POWER OF CUSTOMERS THREAT OF SUBSTITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS COMPETITIVE RIVALRY WITHIN AN INDUSTRY THREAT OF NEW ENTRANTS CUSTOMER SATISFACTION Customer satisfaction refers to the phenomenon which shows how much the customers are satisfied the product or the services provided by the agencies. CUSTOMER SATISFACTION OF LIC : It encourage face-to-face dealing with the customers. It includes responding to the messages promptly and keeping all the clients well-informed. It is readily approachable and amicable in this tough competition with the other insurance players. The customer service policy must be clearly stated and well-defined. MARKETING ENVIRONMENT Macro-environment :The company and all the other actors operate in a large macro environment that shapes the opportunities and pose threat to the company. Major forces are : Demographic -since literacy and education increases employability, higher earning jobs also bring the change in perception about the need for insurance. Economic -Inflation rate: High inflation reduces the insurance business particularly life insurance quota, because the real value of money decreases with with increase in inflation rate. Technological more innovative channels like bank, post office, ATMs should be introduced. political and legal -IRDA act, 1999: bill allowed for 26% for an equity participation in the insurance sector. cultural -The work culture in the organisation was sloppy and strong trade union made it difficult for managers so that the job is done. Micro-environment: It consist of five components: Organising Internal Environment: Its several departments and management levels Marketing Channel Firm: Supplier and marketing intermediaries within it It consists of 5 types of markets in which organization can sell: consumer, producer, reseller, government and the international market Competitors Basically the other insurance companies like, Tata AIG, Bajaj Alliance, etc. All types of publics that have an actual interest in the organization ability to achieve its goal. CONSUMER BUYING BEHAVIOR First, let us know what influences consumer buying behaviour. They are:- Cultural factors Social Factors, and Personal factors Cultural factors: -LIC is a trusted brand in India and is totally owned by the government. -There can be unnatural events like death, sudden crisis, etc. Social Factors: -LIC focuses on both the reference group and family status of the people. -In joint families, there is less stress on buying behaviour. Personal factors: -LIC has different insurance plans according to the needs of the people concerning their age, lifestyle, values, personality and wealth. Key psychological process: -LIC has always motivated the customers by its influential insurance plans and its offers. People has a perception of buying LIC because it is government-owned and is considered number one in paying claims. SEGMENTATION, POSITIONING AND TARGETTING Segmentation: LIC in India was divided into 2 basic segments: individuals and corporate people. The first segment comprised of individual customers. It is further divided into four sub-segments protection, investment, savings and pension. Protection products gives only protection to the different customers from risk. These dont provide any savings facility to the policyholder. Investment products offer long-term investment growth and insurance cover. Savings products like endowment and money back policies provide both protection and investment benefits. Pension policies are products offered to the customers as income during their years of retirement after they quit their respective jobs. The corporate segment was divided into three sub-segments protection, statutory savings and pension. Down the line, LIC catered to both individual and corporate segments. Individual insurance policies include Endowment Policies, Money Back Policies, Term Assurance Plans, Periodic Money Back Plans and Joint Life Plans. The corporate policies include group insurance schemes such as group gratuity schemes, group term insurance schemes, group savings linked insurance scheme and group leave encashment schemes. Targetting: Targeting is the actual selection of the segment you want to serve the target market is the group of people or organizations whose needs a product is specifically designed to satisfy. LIC mainly targets children who are basically into schooling, people in earning periods and senior citizens who have got retired from their respective services. It not only targets the urban people but also the rural people. Positioning: Positioning is a marketing strategy so that people can form a mental image of the product in their minds (relative to other products). LIC positions itself as the most sort after insurance company providing financial solutions to the people. It is very popular among the people because it is government owned. BRAND EQUITY LIC has done a good job in reinforcing its brand image of the folded hands to the people. It is readily trusted by the people as it is one of the most oldest insurance player in the country. Its tagline ZINDAGI KE SAATH BHI ZINDAGI KI BAAD BHI has gained popularism not only in urban but also in rural areas. The slogan of LIC is Yogakshemam Vahamyaham which translates from Sanskrit to Your welfare is our responsibility. The literal translation from Sanskrit to English is I carry what you require. The slogan, written in Devanagiri script, is found below the hands holding the lamp. PRODUCT LIFE CYCLE QUESTIONNAIRE MARKETING SURVEY PERSONAL INFORMATION NAME: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. ADDRESS: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. CITY: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..STATE: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ PINCODE: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. GENDER: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ MOBILE NO.: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ MAIL ID: à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Please tick (à ¢Ã‹â€ Ã… ¡) in the boxes, as relevant: What is your major reason for opting LIC as an investment policy? Investment Insurance Investment and insurance If others, please specify à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Does anyone else in your family have any kind of policy? Yes No If yes, please provide the details of the LIC policy your family is currently using. Termà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Maturity yearà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Premiumà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Insurance coverage amountà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Why did you opt for this particular LIC policy? à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Have you ever been hospitalized in the last 3 years? Yes No If yes, what was the reason for getting hospitalized? Also, please state the expenses that you incurred during the hospitalization. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ What is the current amount of premium per month that you are paying in this policy? Less than Rs 500 Rs 500 Rs 1000 Rs 1001 Rs 2000 Rs 2001 Rs 4000 More than Rs 4000 Have you ever bought an insurance policy from any one of the following companies? TATA AIG life insurance LIC of India Metlife Birla Sunlife Insurance If yes, then please mention the type of policy that you bought à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Do you currently own a life insurance policy? Yes No If yes, which of the following policy is it? Term insurance Permanent life insurance Whole life insurance Universal life insurance Limited pay life insurance Endowments Accidental death Others Have you made a claim on your existing insurance policy? If yes, please mention the type and amount of claim? Yes No Type of claimà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Amount of claimà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. How much is your current insurance cover per month? Less than Rs 10000 Rs 10001 Rs 25000 Rs 25001 Rs 50000 More than Rs 50000 Are you satisfied with your insurance policy? Yes No Are you looking for a better LIC policy? Yes No THANK YOU FOR YOUR VALUABLE TIME AND PATIENCE.  Ã…  Ã‚ Ã…  Ã‚ Ã…  Ã‚ Ã…  

Benefits of Strong Literacy Skills Essay

?Dear Grace Literacy is crucial to the success of individuals in both their career aspirations and their quality of life. Strong literacy skills are closely linked to the probability of having a good job, decent earnings, and access to training opportunities. Individuals with weak literacy skills are more likely to be unemployed or, if employed, to be in jobs that pay little or that offer poor hours or working conditions. Traditionally, literacy has referred to the ability to read, understand, and use information. But the term has come to take on broader meaning, standing for a range of knowledge, skills and abilities relating to reading, mathematics, science and more. Subsequently in 1740 South Carolina if you taught a slave to write or employed him in a job requiring writing then the teacher or employer would be fined 100 pounds. The Virginia code of 1819 states that the teaching or assembly of any colored persons is unlawful and is punishable by any means deemed necessary by the court or judge. In 1830-1831 the state of North Carolina passed a law that prohibited the teachings of reading and writing to a slave. Alabama in 1833 enacted three laws that repressed slaves and people of color by not allowing them to be taught reading and writing as well as assembling more than five people of color. I have included this information to show how powerful and important knowledge is. Knowledge is so powerful that these people feared it so much that they felt the need to create these laws to protect themselves from what they thought would happen if slaves had the same power they had. Being able to read and write is the most basic foundation of knowledge accumulation and further skill development (source #4). Without literacy there can be no quality education. There is currently one out of five adults that are illiterate. If this trend continues then by 2015 over 700 million adults worldwide will not be literate. Children that participate in school for their first three grades should be able to read and write basic text. Evidence has shown that children with this ability are better prepared for further learning making them more apt to read and comprehend progressively more advanced materials along with acquiring additional knowledge. There is a poem called The Value of Books (source #3) and I think you should read it. This poem talks about the importance of reading and knowledge. The poem says how life is dead in the living world without knowledge. According to the poem the â€Å"light† of knowledge is shining down on the readers and how books are â€Å"the ultimate weapon† in our everyday battles. He who neglects books is undefended in a world of knowledge. We must use as much time as possible to enlighten our brains with the knowledge of the world for time has no master and waits for no one and time is waning. In conclusion I hope you are able to take something away from this. Take advantage of the opportunities you have that others do not like the slaves that were repressed and punished for learning. Stay on top of your studies as to help yourself and others contribute to the world the knowledge you have obtained. Never neglect knowledge for any reason for it is the best weapon you have to defend yourself against the world. Always remember that time has no master and waits for no one not even you so take every moment you have to better yourself and others just remember that time is running out.

Carl Gustav Jung Essay

In this essay I will aim to demonstrate an understanding of Jung’s Personality Types by describing and evaluating his theory and show how they might be useful in helping me to determine therapeutic goals. I will also look at some of the criticism levelled at Jung’s theory,I think this allows the therapist,ie myself to better understand the positive from the negative. I am also of the opinion that detailing Jung’s early years and background play am important role in the overall evaluation. I have particular interest in when Jung met Freud and how this meeting of minds shaped or maybe changed their individual conclusions. I will cover this later in my essay. Carl Gustav Jung was born July 26, 1875, in the small Swiss village of Kessewil. His father was Paul Jung, a country parson, and his mother was Emilie Preiswerk Jung. He was surrounded by a fairly well educated extended family, including quite a few clergymen and some eccentrics as well. By the age of just six years old Jung started to learn Latin which started an interest in language and literature, especially ancient literature. Jung read several ancient languages including ‘Sanskrit’ the original Holy Hindu language book. Jung was a distant youth whilst growing up who did not enjoy his schooling years and was not competitive. Jung’s later education was in Basel, Switzerland where he attended boarding school where he found himself the centre of jealous pestering. Carl Jung began to use sickness as an excuse, developing an embarrassing tendency to faint under pressure. Carl Jung’s first career choice was archaeology; Jung went on to study medicine at the University of Basel. Whilst working under the well-known neurologist Krafft-Ebing, he established himself on psychiatry as his career. After graduating, he took a place at the Burghoeltzli Mental Hospital in Zurich under Eugene Bleuler, an expert on schizophrenia. In 1903, Jung married Emma Rauschenbach. He also taught classes at the University of Zurich, had a private practice, and invented word association at this time. (internet  search) In 1907 Jung met Freud. Freud would be seduced by the esteem and personality of Jung and would soon see in him the spiritual son that could guarantee the survival of psychoanalysis. The unwillingness of Jung towards the Freudian Theory referred to the role of sexuality in the psychic development. In fact Jung on no occasion completely embraced the sexual theory of Freud. From 1912 onwards Jung found himself more and more distant from Freud’s writings. By abandoning the winding and indirect of Psycho-sexuality, Jung would launch himself in the fields of spirituality and science which was understood by only an initiated few. Jung’s inner world became something for him to study and develop his theories on and during this time Jung evolved the goal of his psychology of individuation, which is the achievement of the self and other guide marks, such as the archetypes, the collective unconscious. Jung’s theory stresses the importance of understanding our personal unconsciousness (events, feeling, behaviour patterns that we have buried in our subconscious from our own direct past) and the collective unconscious (patterns, trends, traits, behaviours that all humans have no matter what background or culture have running through our lives). Whereas Freud believed the unconscious was suppressed by the human mind. Jung in the other hand believed the unconscious mind was where the conscious mind had its origins and where our psyche begins or is created from. Balance was the key for Jung, which he believed the balancing of the two sides is what drives us humans ‘towards’ or ‘away’ from goals. The foundation of the mind that consisted of the EGO (who we think we are); the SHADOW (the part of us that we deny or do not acknowledge) was developed by Jung. He continued to believe our mind was constantly developing or moving towards our true self (individuation) and this journey was fuelled by natural laws, the principles of opposites, that every aspect of our mind has an opposite force. The principle of equivalence that equal amounts of energy are given to both sides, and the principle of entropy, that everything natural winds down as energy is evenly distributed, eventually with the opposing side blending together creating a harmony. Jung believed that our  mind’s voyage followed a repeating in the ‘rites of passage’ for birth, marriage and death, mirrored throughout all cultures and peoples. Jung believed that this drive to move towards a state if harmony or individuation, was fundamentally important to us all. Jung spent a good deal of time and energy on the importance of dreams and getting to understand what their meanings meant to each individual. Jung believed that by understanding the imageries within our dreams we would benefit a better knowledge of ourselves. He indicated that dreams should not be interpreted too accurately, but considered for finding personal meanings in the imaginary or symbolism. Jung also recognised and identified two opposites of personality; 1. INTROVERSION 2. EXTROVERSION Introversion – when psychic energy is turned inwards towards our inner world. These people tend to be thoughtful people with reserved natures, preferring their own company and evading large groups, they may be cautious and uncertain, disliking change or new things, they may seem defensive and they like privacy and personal space and spend a lot of time in contemplation. Extreme forms of introversion have similar qualities to autism and some forms of schizophrenia. Extroversion – is when the movement of energy is turned outwards towards the outside world. An extroverted person would show interest in the outside world, they will be objective and frank with helpful and easy-going personalities, they like action and people around them, extreme versions of extroverts would be hopeless alone and not able to bear silence or solitude, needing continuous excitement and external inspiration to prevent boredom or unhappiness. Jung also identified four different functions (attitudes) of the mind; THINKING – when a person connects to the world via reason and intelligence. These types will have thinking searching minds, always questioning. They  will be good at judging things able to see the origin and results, and will reach logical decisions. They may be open and appear cool and detached emotionally, and will be good at adjusting to new situations. FEELING – when a person makes worth decisions about the world based on how they feel about something, putting ideas, points, and issues in order based on how they assess them and not on emotional feelings. Feeling people have a sturdy sense of traditional values and human connection is significant to them as they tend to be warm and creative. SENSATION – when a person relies sensory impressions – perceptions. These people rely on sensory impressions, how certain things appear, feel and sound. They tend to be mentally and emotionally stable people, taking things at face value, they can be seen as dull and boring which often be easy going and fun, with a calm nature. INTUITION – when the world is understood or interpreted in a particular way mainly through the unconscious – when people speak of having a hunch, gut feeling or instinct about something, this type of person is conscious of changes. Possibilities can appear distracted or ungrounded; they will get bored of uninterested or boring details which are often not practical. They can be creative and inspirational. Jung believed that a person is essentially an introvert or an extrovert and this remains equally fixed, however, an individual will rely mainly on functioning using one of these four modalities but that opposing function also had an impression on their relationships and behaviour and these functions may adjust throughout life. He combined two attributes and the four functions to eight different psychological types. Jung understood that most people are a blend of two or more types, and that understanding how your own personality type and that of people around you related to the world would offer a deeper understanding of yourself. For example; bringing you closer to individuation. Jung trusts that we understand and recognised the strengths and weaknesses of our mind; that we would improve and achieve balance. The functions and attitudes are also not fixed with one side of the  pair leading, the other becomes unconscious. Jung believed that the unconscious part then finds a way of ex pressing its hidden self. A person’s conscious orientation will be towards one of the four functions; the leading or principle function – this will decide how you respond to experiences. 1.The dominant or principle function – this will determine how you react to experiences. 2. Auxiliary functions – mainly conscious. 3. The opposite auxiliary – suppressed and partially unconscious. 4. Remaining generally unconscious Jung believed when the conscious function was solid there was a trend for the opposing function to break through into the conscious occasionally in the form of hysteria, phobias and obsessions. He believed in order to achieve balance one must work with the repressed function in therapy which in this case has echoed Freud’s theory on repressed feelings and emotions surfacing unconsciously. These combinations of psychological types, Jung formulated into eight types, combining the two attitudes with the four functions; Extroverted and Introverted 1.Thinking Type, 2.Feeling Type, 3.Sensation Type, 4.Intuitive Type The above generalisation was Jung’s way of providing a structure in order to begin and to understand individual’s behaviours and feelings. Although these types are still current they form the basis of personality or psychometric testing (Myers-Briggs) which is still in use today. I believe the significance of this information is that it is an opening point from which to discover and explore our own or clients mind using a structure. Jung maintains that psychological types are mostly inborn and not acquired through life’s experiences. I concur with this belief, However, Jung  recognised that personality types were influenced as a child advances through life by factors such as parents and the amount of influence each parent has over a child, and social factors such as school, peer groups surroundings. Jung also believed problems (mental ill health) arose when external influences forced children into a pattern that goes against the natural energy flow of a person’s mind or psychological type. As with Freud, most of the theories of early pioneers are quite impossible to prove or test due to no scientific way of measuring them. Also the amount of patients used was in very small numbers and little practical work was done. Jung’s work has given foundations to many modern psychologies including theories to develop and explore further and deeper, including words that have been accepted by the modern language. For example; * Psyche * Extrovert * Introvert * Archetype These are parallels with other great psychologies – Freud, as I already mentioned and discussed, and the work of Hans Eysenck a more modern theorist. Eysenck was the first psychologist to make this trait or temperament business into something more mathematical: he gave long lists of adjectives to hundreds of thousands of people and used a special statistics called factor analysis to figure out what factors trait dimensions carry the most weight. He took results of this work and created a test called the Eysenck Personality Questionnaire (EPQ) instead of making these traits either-or, like Jung did, he saw them as dimensions. His first trait dimension was, like Jung, ‘extraversion-introversion’. But rather than say you were one or the other (an I or an E), he provided you a score on extraversion-introversion. Eysenck based his theories on Galen, an ancient Greek theory which was created around two thousand BC. It is one of the oldest personality theories around. Eysenck added on the two basic dimensions of temperament (like Jung) and these were based on four types (unscientifically based on the types of fluids he believed were washing  around the individuals body) a sanguine type, cheerful, optimistic and easy to be with, choleric, quick, hot tempered and aggressive. A phlegmatic type temperament, slow people who had a tendency to be sad, depressed and have a negative view of the world. Much simpler and much less sophisticated than Jung’s theory; Eysenck expands this into three dimensions of personality; 1. Introversion – extroversion 2. Neuroticism – emotional 3. Stability and psychoticism With five further subdivisions; 1. extroversion 2. agreeableness 3. conscientiousness 4. neuroticism 5. openness The theme of four (opposing) forces repeats throughout cultures and across time, North, South, East and West, Earth, Fire, Wind and Air. In religion(used my own as my example!) we see recurrences of types, for example; The Father The Son The Holy Ghost or the Virgin Mother The Crone Archetypal images we can recognise and begin to understand. These theories have a degree of objectivity, whilst they may give different labels to the personality types there does seem to be agreement that you begin to understand individuals if you can assess basic similar categories or repeating personality traits. Like Jung’s theory, and the teachings in the Bible (parables) perhaps these theories have value as a way of forming a framework for us to ask question, and discovering more of ourselves. CONCLUSION Jung believed each personality type or psyche was influenced by another, it is logical to assume that in all human relationships, mainly within an analyst/patient relationship, the analyst may encourage the patient so a subjective conclusion or true individuation may not be achievable. I feel it is important to recognise as Jung did that these types are not fixed and that a person’s personality or psyche changes throughout life and that energy flows and fluctuates between the opposing sides of our psyche so we understand that a person does not fit neatly into one of the boxes. Jung created this structure or framework to help work towards understanding of our own psyches and how better to relate to the world and people around us. Understanding how a person or patient feels, reacts and relates is obviously the first step to the beginning to help them. Being able to plan a patient’s healing journey will be more effectively tailored to them if we have a good understanding of why they think or feel the way they do and help them to understand this too. Jung believed that in order to heal, people need to learn to listen to messages from the unconscious mind, to follow their own path and think independently, and that in order to become a competent analyst you must ‘first understand yourself’ in order to efficiently help a client and to determine therapeutic goals,This is an ongoing journey of self discovery which this course is bringing out in me. BIBLIOGRAPHY Chrysalis – Diploma in psychotherapeutic counselling – year two – Module Three Carl Jung Resources, 2014 http://www.carl-jung.net/ What Freud really said – David Stafford-Clark WWW.Philosophy.lander.edu (Internet research) Wikipedia (Internet) Carl Jung – Dr. C. George Boeree http://worldtracker.org/media/library/Psychology/Boere Hans Eysenck – Dr. C. George Boeree http://worldtracker.org/media/library/Psychology/Boere Introducing Jung a graphic guide – Maggie Hyde & Michael McGuinness Personality Types: Jung’s Model of Typology – Darl Sharp

Gender And Sexuality By William Shakespeare - 2834 Words

Gender and sexuality is among the most exploited issues in the contemporary society since there is a lot of controversies and concerns arising from the same topic. Various works of literature have been written to explore the theme of gender and sexuality displaying how different groups of people exemplify the notion of masculinity and femininity and generally how men relate to women in the society. Shakespeare’s play examines the various issues that surrounded the sixteenth century and to some extent they still exist in the present world. This paper will mainly analyze how the play explores the theme of gender and sexuality and the paper will analyze the presentation of gender roles and especially how women act within or outside their roles and marriage. In Othello, the male characters assume female as promiscuous, and this is the main reason the three women as presented in the play are accused of sexual promiscuity. For example, Othello speaks of women in this way, when he sa ys, â€Å"Must be to loathe her. O curse of marriage! That we can call these delicate creatures ours, And not their appetites! I had rather be a toad, And live upon the vapor of a dungeon, Than keep a corner in the thing I love† (Shakespeare, III.iii. 260-281). This is not always the truth in the real world since people; people should not be discriminated based on their gender. For an extended period, the society expected women to conduct themselves in a moral way and on the other hand, menShow MoreRelatedWilliam Shakespeare And Carol Ann Duffys Subvert Traditional Roles Of Gender And Sexuality1740 Words   |  7 Pagesbibliography - 1,733 words. W/out the above - 1,361 words. Candidate number: 12610 How do William Shakespeare and Carol Ann Duffy subvert traditional roles of gender and sexuality in â€Å"From Mrs Tiresias† and â€Å"Sonnet 20†? Both Carol Ann Duffy in â€Å"From Mrs Tiresias† and William Shakespeare in â€Å"Sonnet 20† subvert male gender roles by presenting the male protagonists with physical female traits. Both Shakespeare and Duffy manipulate the reader’s expectations, using familiar poetic forms and imagery –Read MoreHow William Shakespeare And Carol Ann Duffys Subverting The Gender Roles Of Gender And Feminism1430 Words   |  6 Pages14 October 2017 How do William Shakespeare and Carol Ann Duffy subvert traditional roles of gender and sexuality in â€Å"From Mrs Tiresias† and â€Å"Sonnet 20†? Both Carol Ann Duffy in â€Å"From Mrs Tiresias† and William Shakespeare in â€Å"Sonnet 20† subvert male gender roles by presenting the male protagonists with physical female traits. Both poets differ in their presentation of traditional gender roles and sexuality. 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